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"there’s an unmistakable Southern-laced twang to her music, adding new angles to the sounds of driving indie pop and the sweet jangle pop" -

"creads the line between the heartfelt earnestness of Americana and the soaring melodies of indie pop" - MXDWN "the real showcase is her soaring and silky vocals" - AMERICAN SONGWRITER

Today we are thrilled to introduce you to Anne Freeman, an incredible singer-songwriter from Oxford, Mississippi. Her sound invokes comparisons to Alvvays and Camera Obscura, but is entirely her own. Yesterday, we teamed up with Under the Radar to share her gorgeous second single, "When I'm A Wreck", an incredible, moody slice of jangly pop about the pitfalls of getting lost in your own mind, and the people in your life who help pull you back. The song is a preview of a songwriter that captures millennial anxieties as deftly as she moves between power pop, heartland rock, and jangle pop.

Her previous single "City Watched Me Burn" comes paired with a video that finds Freeman and friends tearing it up at the now-closed down bowling alley in her hometown of Greenwood, MS - a perfect encapsulation of the songs bubbly energy. Written in the wake of one of those awful hangovers that makes you question everything, it's an anthemic resolution to push through the doubt, and what better way to do it than a night out on the town.

Her new album Keep It Close is out on June 25th via Muscle Beach Records.

"City Watched Me Burn" Official Music Video"

Anne Freeman began writing her upcoming album after a lifelong study of dive bar crowds.

Although her brand of southern-laced indie rock earned her a following in her home state of Mississippi, Freeman knew from an adolescence of sneaking into venues during her older brother’s set breaks that a great setlist requires variation. A constant rush of upbeat songs bleed together, but an entirely mellow set runs the risk of losing people around the bar, merch table, and smoker’s alley.

Keep It Close is far from just an exercise in crowd engagement, instead introducing a songwriter that captures millennial anxieties as deftly as she moves between power pop, heartland rock, and jangle pop.

Born in a small town in the Mississippi Delta to a large musical family, Freeman viewed playing guitar and working on songs as a sort of eventual destiny. With the guidance of her brother and ‘60s rock n’ roller of a father, Freeman eventually started playing out and moved to nearby Oxford to embed herself in the college town’s vibrant music scene. She eventually caught the attention of Oxford, MS-based label Muscle Beach (Kate Teague, Bass Drum of Death), who re-released her single “Days Go By” in 2020.

For her full-length debut with Muscle Beach, Freeman knew she wanted to lean more into her knack for writing timeless power pop hooks, but without sacrificing the unpolished, live recording style that defined her earlier recordings. Still, even she couldn’t foresee Keep It Close would yield some of her most spontaneous, honest songs to date.

Close’s in-your-face opener “City Watched Me Burn” spilled out one hungover morning after a night out in Nashville worrying her peers had their lives more figured out than hers. The hook on “I’ve Got A Knife” was pulled from a calming mantra Freeman sang to herself one night on a walk home alone. By the time she got home, she had one of the most euphoric songs about self-defense tactics fully written, later recorded in a single take out of fear that the studio’s frozen pipes and gas heater would combust mid-session.

Even with a slightly frenzied behind-the-scenes process, Keep It Close acts as an assured survival guide to stumbling towards (and eventually finding) some stability as a twenty-something. Nowhere is this more felt than on “When I’m A Wreck,” Keep It Close’s centerpiece that tackles insecurities Freeman struggled with after getting married.

“I feel very vulnerable sharing what goes on in my mind sometimes,” Freeman adds. “Being lucky enough to have a person in my life that fully understands and loves me despite those inward struggles [is something] that I take for granted sometimes. I had to get over my fear of oversharing and write this one for my husband.”


California Focus

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