reDiscover Center Opens Cardboard City on Third Street Promenade

reDiscover Center Partners with the City of Santa Monica & Starpoint Properties to Open “Cardboard City” on the Third Street Promenade

An innovative, pop-up community art center July 8 - August 29

Photo provided courtesy of reDiscover Center

reDiscover Center, a Los Angeles-based non-profit with the mission of developing children's creativity through hands-on making with sustainable materials, is partnering with the City of Santa Monica’s Office of Sustainability and the Environment, Downtown Santa Monica, Inc. and Starpoint Properties, to present “Cardboard City,” an innovative, pop-up community art center, which will be located at 1231 Third St. Promenade, opening on July 8th and running through August 29th, open Thursday-Sunday 12:00 PM-6:00 PM.

Cardboard City is a 10,000 sf pop-up art center with free museum-style exhibitions of large scale cardboard sculptures and architectural models constantly added to by artists-in-residence, free family art activities introducing youth and adults to cardboard crafting techniques, a schedule of fee-based classes for youth and adults, and a Cardboard City Shop selling tools and materials so families can make cardboard art at home. The space will highlight fun, unique, family-friendly cardboard sculptures including a “wow factor” installation facing onto the Promenade.

This free public art gallery will present inspirational cardboard sculptures by local artists and sponsoring architecture and design firms, with a capacity for 102,000 visitors. reDiscover will sponsor 8-25 artists’ residencies, supporting local and nationally prominent artists working in cardboard. Cardboard City’s fee-based art and maker classes, teaching youth advanced cardboard forming skills, has the capacity to serve 1,500 students ages 8+ during the two-month pop-up.

In keeping with their triple-educational mission of promoting community, creativity, and sustainability, reDiscover is partnering with P.S. Arts, one of LA’s leading art education non-profits, to create a 10-week curriculum for 4th-5th graders on cardboard art and engineering, to distribute free-of-charge to LA County K-5 schools, based in part on the art created for Cardboard City and featuring reDiscover’s Tinkering Toolkit.

On the evening of August 26th, reDiscover will also present “Cardboard City After Dark” in this stunning location, a fundraiser to raise dollars and awareness for reDiscover's free community art programs across Los Angeles.